Odd webmasters/analytic results

I posted this on another forum but didn't get many replies.

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So I'm wondering how webmasters/analytics works, because I'm getting some pretty odd results.

For example, the most impressions we have are for these phrases together;
"create blog" "copyright * vbulletin solutions"

Apparently our average position for those phrases is 5, yet I can't find us anywhere.

Then apparently, the most clicks we've received is for the search "funny gifs", however we are placed 130 for that phrase on Google.

In contrast, one of our aimed keywords has only had 5 clicks yet we're ranked on the first page and said keyword is supposed to get thousands of searches per month.


Can anyone shed some light on this and help a newbie out?

 

I removed the hot linked emoticon from your post

Also.. I'd install better analytic, those are probably the most used phases because they are mentioned several times on your site?

 

I'm using Google Analytics, so the only thing "installed" is the coding for it.

Well, probably. I don't know. =/ I would have sort every vBulletin website would have those phrases.