Essential Tools for Marketing Your Small Business Online

Content Sharing Websites

Squidoo
Create a lens around your business area. A good one with lots of information will even rank in the search engines and can bring traffic to your web site.
Scribd
Share your expert content like white papers and articles. You can make them available for free or sell them. You can submit documents in PowerPoint, Word, PDF and many other file formats.
SlideShare
Post your presentations and documents online for others to view and share. This is a great way to get exponential exposure for your sales or marketing materials - or share documents privately. See some tips for getting more visibility with SlideShare.
Flikr
Does your product or service translate well visually? Use this popular photo sharing site to get more eyeballs.
Blip.tv
A video-sharing alternative to YouTube, blip.tv lets you embed links in your descriptions and create a TV station showing all your videos in one spot.

Press Release Distribution Services

Marketwire
The most bang for your buck from an actual wire service, Marketwire’s prices are lower than PR Newswire and Businesswire. This newer service is built for powerful online exposure, and you’ll enjoy the full online distribution with any geographical AP wire distribution. (Sometimes you can get statewide wire distribution for nearly the same cost as only your local metropolitan area.) It’s great for building inbound links – just choose the SEO Enhanced option.
PRLog
A good-performing free press release distribution outlet, PRLog press releases rank really well and for a really long time if they are written with SEO copywriting best practices. Press releases include three links, though they are URL based (starting with http) rather than text anchor. PRLog also lets you create your own newsroom where all your press releases reside, as well as an “about us” page and product showcase area. See ours here.
PitchEngine
A new PR-for-social-media site that promises to let you create and share press releases easily and for free and syndicate content to Google News. Lets you include HTML in your press release, so you can use keyword text anchor links. The site is marketing itself quite aggressively and will likely build a big presence quickly. The only catch is your release will disappear off the site after 30 days if you aren’t a paid member ($50/month for your own press room).

Social Networks

Facebook
Create a page for your business. Feed your blog in. Start a group. Get fans. Advertise to targeted users if your products appeal to the Facebook crowd (which is basically everyone nowadays). See using the new Facebook business page layout to learn more. Stop by our page and become a fan, too!
MySpace
Take a second look at this medium for social networking. According to MarketingProfs, more than half of MySpace.com users are 35 or older. Explore using MySpace for your business.
LinkedIn
Like a virtual Rolodex. Build your professional profile, link up with other professionals, join groups or even start a group. Participating in Q&A’s related to your profession is a great way to build credibility and visibility.
Ning
Build your own social network around your business. You may even get your network into the search engine results pages. Learn more about using Ning for business.
Read “Utlize Social Media to Gain Additional Exposure for Your Site” for more information about social networks and how they can drive targeted traffic to your site.

Social Bookmarking

Digg
Getting your content on the home page of Digg is one way to bump up your web site’s traffic by thousands within minutes. This can result in valuable links to your site. Start with this beginner’s guide to Digg.
StumbleUpon
Build friends and send them your articles to rate. More thumbs up will get your article shown to more people outside your network and can result in thousands of visitors every day. Tips for using StumbleUpon.
Reddit
Even if your content gets buried on Digg, it can flourish on Reddit – which can be a catalyst for jumping to the home page of other social bookmarking sites. Learn more about the types of topics that do well on Reddit.

Email Marketing

AWeber
AWeber makes it easy to start building your email marketing list, if you haven’t already. For less than $20/month, you can build unlimited newsletter lists, send unlimited email blasts, and email unlimited autorespond messages to up to 500 subscribers/list. (Then it’s $29/month up to 2500 subscribers.) Also offers a recurring 30% commission – a pretty good affiliate program for a service you’ll appreciate enough to recommend to others. (Disclosure note: the link above is our affiliate link. We’ve been using the service for 3 years now, after trying out Constant Contact and researching about 20 other providers! Most either do autoresponders or email blasts/newsletters – not both.)

Blogs

Your own blog
Write great content relevant to your business area that people will find useful. Use it to link to deep pages on your site to help them get indexed in the search engines. Build your thought leadership and let your customers get to know your business better. Try WordPress for an easy-to-use platform that’s also search engine friendly.
Others’ blogs
Read and comment on other blogs in your industry. Use your comment signature to link back to your blog or web site. Build relationships online and spread the link love from your own blog to others’.
Twitter
Micro-blogging. Update your status daily or a couple times a week. Use keywords in your posts and profile to help gain followers on Twitter quickly. Link to your unique content in your updates and take advantage of the multitude of new applications created to help you manage your Twitter experience.

Affiliate Marketing

Post Affiliate Pro
Traditionally links generated through affiliate marketing have not been helpful for search engine optimization - until Post Affiliate Pro, that is. This easy-to-use affiliate program lets you set up a referral program in minutes and keeps your links simple and search engine friendly.

Directories

The Open Directory
A staple of the SEO crowd, this directory can be tricky to get into but well worth it for the link juice it passes along to your site.
Yahoo! Directory
This directory will set you back a couple hundred bucks a year, but its well worth it for inclusion.
Best of the Web Directory
This directory has been around a while and can pass along some good PageRank to your site.

Niche directories

Find the directories in your industry that pass along link juice. Some examples to get you started: www.sbdgraphics.com for ad agencies, web developers, printers and other graphics professionals, www.sbdpro.com for small businesses and businesses that serve them, www.cpapro.com for the accounting industry, www.seoalpaca.org for alpaca breeders, and so on.
Technorati
Claim your blog at Technorati to make sure it’s indexed in the blog search engines and have your updates broadcast across the network.

Research with Google

Designate the keywords you’d like to keep track of, and Google will send you alerts of news and pages indexed on those topics “as it happens” with Google News Alerts. You can also enter multiple terms at Google Trends to compare the general level of buzz around those terms.
AllTop
An “online magazine rack”, this site aggregates content and organizes it. Select your topics and have the latest content delivered to you, or just browse the site when you’re in research mode. Also, be sure to submit your site so it shows among the related content.
WordTracker
Find keywords with a more comprehensive tool than free pay-per-click research tools, which may skew results. A free trial will give you an idea of how it works.
Yahoo! Pipes
See who’s talking about your company or brand by pulling together RSS feeds from different sources around the Web using the beta Yahoo! Pipes. This handy video shows you how.
Analytics
You need to measure all your online marketing efforts. If you’re looking for a free analytics package, try Google Analytics or Yahoo! IndexTools. (Which is better?) However, you’ll probably want some help implementing and interpreting your analytics package to get the most from it – ask your SEO company if they offer this.


This is a great list, read more here: Marketing Your Small Business Online: 39 Essential Tools for Online Marketing

 

DMoZ has become so thoroughly corrupt - its days as an authority are numbered. Its value is in continuous decline - less than 10% of what it was three years ago. I'll believe the claims someone makes about it when my forum - by far the largest on the Internet covering its subject matter - is accepted into the directory. It's been five years, now.

I do need to get in on this press release thing though : /