I have the same problem: I have an online to-do list of ideas 6 screens long and no idea how I'll ever finish them all. I need minions to carry out my bidding...
I absolutely BUZZ when my forum gets blogged about on the tech blogs, engadget, gizmodo, its happened about 6 times in as many months. I am ALWAYS trying to get new members in, looking for new advertisers/sponsors/marketing etc. At the end of they day, more people on the site = more google ad revenue Next thing on my list is twitter!
I'm always striving to get more. The member count means nothing if only six of the twenty visit and even then if they only visit once or twice a week. I'm always striving to get the members to discuss things on their own too.