10+ things you didn’t know about online contests [INFORGRAPH]

Discussion in 'Managing Your Online Community' started by Brandon, Jul 23, 2013.

  1. Brandon

    Brandon Regular Member

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    High response rates and building a great database of prospects are two key reasons to employ online contests via the web, mobile and Facebook. More than 70% of big companies will use contests in their strategies by 2014. One in 3 of those contest participants will agree to receive information from your brand via email. And brands that have got a budget for the creation of their application and advertising collect 10 times more entrants.

    infographic-contest.png ​
     
    Brandon, Jul 23, 2013
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  2. Carlos

    Carlos Regular Member

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    Some of these things I didn't know!

    Thanks for posting! :thumbsup:
     
    Carlos, Jul 23, 2013
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  3. Cerberus

    Cerberus Admin Talk Staff

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    #11 People will bot them and take all the prizes.. And it does not help marketing :D lol
     
    Cerberus, Jul 23, 2013
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  4. thebrad

    thebrad Regular Member

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    This is pretty impressive if i'm honest, i didn't know most of these as i am a newbie when it comes to some of these things, what do you think of advertising on facebook?
     
    thebrad, Aug 9, 2013
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  5. BigJ

    BigJ Regular Member

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    Some interesting statistics there. Unfortunately, Cerberus is right.
     
    BigJ, Aug 25, 2013
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  6. Soliloquy

    Soliloquy Regular Member

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    Very interesting infographic! I'm particularly curious about the 2:30 minute figure for how long people spent using the contest app on average. I read that most people won't want to enter online contests if it takes too long or requires too much effort, so I wonder what the upper limit of time people are willing to spend on any given method of entry is. (And this is why I win a lot of small, generally low-stakes contests online.)
     
    Soliloquy, Aug 26, 2013
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  7. ld762

    ld762 Regular Member

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    Good knowledge to have.
    Thanks for sharing.
     
    ld762, Dec 2, 2013
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