Anchor links are one of the most efficient ways of promoting a site, they are also overlooked by a lot of admins, mainly because they can be quite labour intensive to produce. Surprisingly the most efficient anchor link for getting a click is "Click here" or even the raw URL like this Code: All the latest Man Utd news [url=http://www.manutlounge.com]Manutdlounge.com[/url] All the latest Man Utd news [url=http://www.manutlounge.com]Click here[/url] This type of link should form about 60% of your anchor link strategy. The next is phrase based, where you can if you want use a whole sentence as the link Code: [url=http://www.manutdlounge.com] five minutes after kick off the whole crowd gave a round of applause in support of Rio Ferdinand, Rio lost his wife to cancer today, he wore the No5 shirt for United [/url] Only 10% of your links should be considered a brand match, users ignore these links more than any other Code: [url=http://www.manutlounge.com]Man Utd forum[/url]