All of us have names. Right? Our name is important and unique. Some have its own meaning while some are taken from the bible. In the business world, how important is our name or our studio name in dealing with our clients?
It's very important because it's a first word client hear/read. Sometimes it decides if a client makes further step by clicking your web address to view your site. It's also a good idea to have studio/company name different from personal name. As the old saying goes "Never mix personal life with business".