When/if you offer advertising slots on your website(s), what are some of the statistics you share with interested advertisers? Do you make these statistics publicly available or do you only share them upon request?
I only recently added a new banner system that tracks this stuff prior to that I had an ancient banner rotator hack in place from the .org. In my media kit, I now say statistics available upon request though I've never had anyone ask... I'll take a screenshot of their stats from the ACP and send it along to them along with an explanation.
If I wold do it, I would share: - Pageviews per day - Visitors per day - Registrations per day - PR - Posts per day - Average CTR
It rotates banners. Most ad managers do it, my old one was just a simple hack with no tracking of clicks and stuff like that. My new one, GABS (Geek something Banner Script) from the vB Geek has a lot more functionality even if it is a challenge just to get the ads to show. :nailbite:
