Google Running Feedback Experiment That’s Similar To Human Quality Rater Test

Discussion in 'SEO, Traffic and Revenue' started by Brandon, Dec 19, 2012.

  1. Brandon

    Brandon Regular Member

    Google has long asked searchers to provide feedback on the quality of its search results, and often runs a number of tests aimed at encouraging such feedback. The latest such experiment, which seems to have been live for at least a month or so, is a bit different because it asks searchers for feedback only on certain results.
    Eli Schwartz recently shared with us a screenshot after doing a search for [product synonym]. As you can see below, Google is using the open space on the right of the results page to ask “Which result do you prefer?”

    google-feedback-test.jpg

    What’s most interesting is that Google isn’t asking for general feedback on the search results page as a whole; it’s specifically pulling out two of the results — and not the top two. In this case, Google is specifying the third and fourth links and asking the searcher to “visit both pages before choosing.”

    read more: http://searchengineland.com/google-feedback-experiment-which-result-142872
     
  2. jyri

    jyri Regular Member

    Hmmm very interesting. I really hope that eventually we will have the search engine that Google is aiming to be, but minus the ads ;).

    Then finally good content and some limited promotion might actually be more worth while than so-so content and mass promotion.
     
  3. Brandon

    Brandon Regular Member

    There will always be ads, and tbh, google adwords is a pretty good deal for website owners who want to generate traffic for their sites.
     
  4. jyri

    jyri Regular Member

    That is true. I actually meant to comment on the paid search results that Google is putting on top of the organic SERPs. I mean, I saw a study where a huge percentage of people could not make a distinction of what is an organic and what is a paid ranking.

    And that is easy to understand, try to type some real estate or mortgage or similar keywords and you can see as many as 3 or even more paid search results BEFORE the top organic result is visible (almost bellow the fold!).
     

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