If you have Google Juice, owning a domain is forever

Discussion in 'SEO, Traffic & Revenue' started by Dan Hutter, Mar 15, 2012.

  1. Dan Hutter aka Big Dan

    Member Since:
    Jul 20, 2006
    Message Count:
    2,356
    Likes Received:
    698
    Interesting tidbit



    Read the full story: http://www.forbes.com/sites/markgib...omain-name-is-forever-if-it-has-google-juice/
    Ad User: Forum
    © XenAdShare from Surrey Forum
    Brandon likes this.
  2. KW802 Supporter

    Member Since:
    Feb 9, 2010
    Message Count:
    41
    Likes Received:
    26
    ... and if you end up redirecting your old domain to a new name, be sure to plan out what method you choose. It should be a 301 redirect of course but Google recommends that instead of doing a blind redirect (eg: all traffic is now routed to the new domain) you instead do page redirects to help preserve your ranking.

    Source: http://support.google.com/webmasters/bin/answer.py?hl=en&answer=83105
    If you are redirecting a low ranked site without much traffic then personally I wouldn't worry about doing a per page redirect since you really don't have any ranking to worry about but if you were to take over a well aged site then do it right. If you are redirecting a site that has achieved sitelinks in the Google search results, then it will definitely benefit you to plan out your redirects carefully.
    cpvr, Dan Hutter and Brandon like this.

Share This Page