SEO, is it something that can be standardized or is it a "personal" thing?

Hi,

A customer of mine asked for customizable SEO. I won't go into specific details of what he is asking for, as he hasn't provided too many of them yet, but he said, depending on the project for instance, what goes into the meta data for title and description should be "customizable". A simple example would be, depending on what type of content is being shown, then different fields from within that content should be "insertable" into the meta data title and description.

Is that really something that would help ranking? Wouldn't the field data be better in the key words?

My personal opinion is, there is only one "optimal". However, should the owner of a site determine what is optimal really or should the underlying software do it for them? Can SEO in an internet publishing software be standardized?

Scott

 

As far as your questions about meta descriptions and meta keywords goes, the keywords haven't been a priority for years but the search engines do rank the meta description a bit in their algorithm. Ideally you'll want to have unique meta descriptions on all pages.